Mixed and Mastered
Mixed and Mastered is the podcast where the untold stories of the music industry come to life. Hosted by Jeffrey Sledge, a veteran music executive and former VP of A&R at Atlantic Records and Jive Records, each episode dives deep into the journeys, challenges, and triumphs of the people shaping the sound of today. From label executives and producers to artists, songwriters, and managers, Jeffrey brings you behind the scenes to meet the minds driving the industry forward. There’s a gap in the marketplace for these voices, and Mixed and Mastered is here to fill it—one conversation at a time. Because the best stories are told by those who lived them.
Mixed and Mastered
Rob “Reef” Tewlow on The Source, Biggie, and Building Hip-Hop Media
From graffiti tags to global playlists, Rob “Reef” Tewlow has been at the center of hip-hop’s evolution for 30+ years—and this episode maps the whole arc. Reef walks us through NYC in the late ’70s/’80s, bounces from BU to NYU, and lands at The Source where he helps build the legendary mic-rating system and champions era-defining records. He then pivots to A&R at Atlantic/Big Beat (Artifacts, Lil’ Kim, Junior M.A.F.I.A.), slides behind the boards (an early Eminem cut; 50 Cent’s “What Up Gangsta”), and shares fly-on-the-wall moments with Biggie, Puff, Primo, and more—right down to how greats learn to write hits.
Reef also breaks down launching Eminem’s Shade 45 at SiriusXM, his leap to Apple Music (now leading hip-hop/R&B/reggae mixes), and why new tools like AI-powered stems are turbocharging real DJ creativity. It’s history, craft, and blueprint-level career wisdom—analog heart, digital hustle.
This is Mixed and Mastered with Datwon Thomas.
Mixed and Mastered is produced and distributed by Merrick Studio, and hosted by music industry veteran, Jeffrey Sledge. Tune in to the discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @MixedandMasteredPod to join the conversation and support the show at https://mixedandmasteredpod.buzzsprout.com/
